Media buyers shift Meta spend to “Q5" as ad prices climb
Marketing Brew’s Jasmine Sheena reports that Meta’s price per ad rose 12% year over year in both Q1 and Q2, pushing some media buyers to shift client budgets into the “Q5" window from late December into January.
Why it matters. Buyers who shift spend to Q5 reduce competition for the same holiday-period inventory where Meta’s peak CPMs typically decline.
Signal from marketingbrew.com · Jasmine Sheena · read the original.
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