Meta to shift liability for AI-edited ads onto advertisers

Adweek reports that Meta’s AI tools are editing ad creative without brands’ knowledge, producing glitchy “glow-ups” that advertisers have pulled from the platform. Starting Oct. 30, Meta’s updated commercial terms make advertisers “solely responsible” for whatever that AI generates.

Why it matters. Advertisers must now audit and approve Meta’s AI edits themselves, since the platform has shifted legal exposure for faulty creative onto them.

Signal from links.adweek.com · read the original.

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