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Midterm ad spend set to hit $12 billion as CTV lags broadcast

MediaPost’s Joe Mandese reports that political advertising forecasters now project the 2025-26 midterm cycle will total $12 billion, with linear local broadcast TV still accounting for 50% of the $11.038 billion spent cycle-to-date versus CTV’s 21% share.

Why it matters. CTV platforms that keep rejecting political ads and withholding competitive spend data will keep ceding share to broadcast and digital rivals already capturing the windfall.

Based on reporting by mediapost.com — Joe Mandese · digiday.com — Sam Bradley.

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