Multiscreen TV-streaming campaigns beat social on attention, reach: Comcast

MediaPost’s Wayne Friedman reports that Comcast Advertising and MediaScience research on H1 2026 campaigns found big-screen ads deliver 36% more viewing time and 2.2 times the brand recall of social.

Why it matters. Buyers gain a sports-backed case for shifting budget toward multiscreen TV/streaming bundles over single-channel or social-only plans.

Signal from mediapost.com · Wayne Friedman · read the original.

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