NALIP taps Parrot Analytics to score audience demand for 2026 honorees

TheWrap’s Lucas Manfredi reports that NALIP is partnering with Parrot Analytics to evaluate 2026 award nominees using audience demand data, not just critical buzz.

Why it matters. The move follows Parrot’s Television Academy deal, extending third-party audience-demand data further into how the industry defines and rewards success beyond critical acclaim.

Signal from thewrap.com · Lucas Manfredi · read the original.

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