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NBC drops blended ratings, lets Nielsen measure Peacock streaming

NBC will have Nielsen measure Peacock streaming for NFL and MLB Wild Card games, replacing its Adobe Analytics-based Total Audience Delivery metric with a single Nielsen number.

Why it matters. Rival networks like Fox and CBS gain a cleaner apples-to-apples comparison against NBC’s NFL and MLB Wild Card numbers, undercutting NBC’s ability to claim inflated audience wins in those windows.

Signal from awfulannouncing.com · Manny Soloway · read the original.

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