NBC drops blended ratings, lets Nielsen measure Peacock streaming
Awful Announcing’s Manny Soloway reports that NBC will have Nielsen measure Peacock streaming for NFL and MLB Wild Card games, replacing its Adobe Analytics-based Total Audience Delivery metric with a single Nielsen number.
Why it matters. Rival networks like Fox and CBS gain a cleaner apples-to-apples comparison against NBC’s NFL and MLB Wild Card numbers, undercutting NBC’s ability to claim inflated audience wins in those windows.
Signal from awfulannouncing.com · Manny Soloway · read the original.
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