Netflix’s ‘GTA 6' extended look draws 31.1 million views in four days
Variety’s Jennifer Maas reports that Netflix’s exclusive 27-minute “GTA VI” extended look, live for only six hours before hitting YouTube, became the streamer’s most-viewed title last week with 31.1 million views, ranking No. 1 in 87 of 93 tracked countries.
Why it matters. Netflix now has proof that game-industry marketing content can drive top-chart engagement, opening the door to more publisher tie-ins beyond traditional film and TV licensing.
Based on reporting by axios.com — Herb Scribner, Sara Fischer · variety.com — Jennifer Maas.
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