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Sony TV chief Keith Le Goy says the console’s 40-50 million engaged users are a rare shot at gamers who are traditionally hard for linear channels and advertisers to reach.
Netflix’s exclusive 27-minute “GTA VI” extended look, live for only six hours before hitting YouTube, became the streamer’s most-viewed title last week with 31.1 million views, ranking No. 1 in 87 of 93 tracked countries.