Nielsen bundles methodology overhaul ahead of fall TV season
Adweek’s Bill Bradley reports that Nielsen is shipping several major methodology changes at once, timed to land before the fall TV season. Adweek breaks down the three advertisers most need to understand.
Why it matters. Buyers negotiating fall upfronts must now evaluate multiple new Nielsen metrics simultaneously rather than adjusting to changes one at a time.
Signal from adweek.com · Bill Bradley · read the original.
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