Non-endemic brands quietly become Amazon’s next ad growth engine
The Drum’s Kiri Masters reports that Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.
Why it matters. Non-endemic advertisers like banks, airlines and pharma brands gain entry to Amazon’s shopper-behavior data and ad inventory despite selling nothing on the platform.
Signal from thedrum.com · Kiri Masters · read the original.
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