Old Navy overhauls marketing after summer sales slump, CEO exit
Marketing Dive’s Peter Adams reports that Old Navy comparable sales fell 4% to $2.1 billion as summer campaigns missed traffic targets, Gap Inc. said. The retailer is replacing Old Navy’s CEO and pivoting to denim, citing early gains from a Cardi B campaign.
Why it matters. Dickson’s leadership change ties marketing performance directly to executive accountability, pressuring Old Navy’s new campaigns to prove out fast heading into fall.
Signal from marketingdive.com · Peter Adams · read the original.
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