Omnicom Media takes lion’s share of Lidl’s $1bn European media account
Campaign’s Shauna Lewis reports that Omnicom Media has won the majority of Lidl’s European media account, estimated to be worth $1 billion, following a competitive review.
Why it matters. Omnicom gains a major retail billing base in Europe, where Lidl’s expanding media spend becomes a benchmark win other holding companies must now chase.
Signal from campaignlive.co.uk · Shauna Lewis · read the original.
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