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Only 1 in 4 consumers think creators consistently disclose brand deals

Business Insider’s Lucia Moses reports that a Morning Consult survey of roughly 2,000 US adults, conducted exclusively for BI in September, finds 69% think creators should disclose paid promotions, but only one in four believe they actually do so consistently.

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LatinUS outpaces legacy TV news on TikTok this election season

LatinUS outpaces legacy TV news on TikTok this election season

The Measure reports that Chartbeat video intelligence data shows Spanish-language digital publisher LatinUS has become TikTok’s most prolific U.S. news media account this fall, posting more frequently than traditional outlets like The New York Times, CNN and Fox News during election season.

Niche publisher Anglotopia pivots from Google/Facebook traffic to memberships

Niche publisher Anglotopia pivots from Google/Facebook traffic to memberships

Simon Owens’s Media Newsletter reports that Anglotopia founder Jonathan Thomas saw monthly traffic fall from roughly half a million to about 10,000 after Google and Facebook pulled back.

Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone

Whalar’s Cronk: Accenture Song deal is about creator accountability, not scale alone

Next in Media’s Mike Shields reports that Whalar co-CEO Jo Cronk explained why her creator agency sold to Accenture Song rather than a holding company, citing shared obsession with measurement as U.S. creator spending surges toward $44 billion, per the IAB.