OpenAI adds automatic bid strategy to ChatGPT Ads Manager

OpenAI’s help center documents a new “maximize results” bid strategy in ChatGPT Ads Manager, which auto-sets and adjusts bids toward a campaign’s chosen goal, like clicks or conversions.

Why it matters. Advertisers cede bid control to OpenAI’s algorithm without a cost-efficiency guarantee, shifting leverage over spend efficiency to the platform.

Signal from help.openai.com · read the original.

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