OpenAI details ChatGPT ad format, pricing and auction mechanics

Help.openai.com explains that ChatGPT Ads run below responses using advertiser name, headline, copy and image, sold via impression or valid-click billing with a relevance-weighted second-price auction.

Why it matters. Buyers evaluating ChatGPT as an ad channel now have a documented free-tier-only inventory pool and auction model to plan bids against.

Signal from help.openai.com · read the original.

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