OpenAI will auto-edit advertiser creatives starting October 30

AdExchanger reports that OpenAI will automatically apply “creative enhancements” to existing ChatGPT ads starting October 30 unless advertisers opt out in settings.

Why it matters. Advertisers lose control over their own creative unless they actively find and disable the opt-out, shifting leverage over messaging to OpenAI by default.

Signal from adexchanger.com · read the original.

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