OpenAI’s ChatGPT Ads expands to UK, Mexico, Brazil, Japan, South Korea

OpenAI reports that ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea, expanding beyond the original U.S. pilot that began in February 2026 for logged-in Free and Go tier users.

Why it matters. Advertisers now gain access to a new conversational ad surface across five additional countries, giving OpenAI fresh leverage to negotiate ad budgets away from search and social incumbents.

Signal from openai.com · read the original.

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