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Dreamspark to turn creator Michou’s YouTube hit Terminal into a global format

Creators

Disney+ ad tier expands to Austria and Poland

Streaming

TVision study: viewers watch 4+ hours but attend to only 9 minutes of ads

Measurement

Digiday: Meta’s Muse agent could hide a new ad business

Ad-tech

Sam and Colby bring Hell Week horror series to Netflix

Creators

Shopify links Meta’s Muse assistant to agentic checkout

Retail-media

58% of ad execs expect agentic buying to hit scale within a year

Ad-tech

Google AI Max reporting update could give marketers insight into search ad delivery

Ad-tech

Paramount weighs Musk as equity investor amid $80B debt load

Streaming

101 Studios commits up to $25M to launch Yes Chef Studios

Creators

NFL Week 2 ratings: NBC, CBS, ESPN post multiyear highs; Fox tops week

Measurement

CNN’s digital pivot stalls as merger clock runs out on Mark Thompson

Streaming

PubMatic launches episode-level targeting for CTV ads

Ad-tech

Nielsen folds Triton podcast data into its media planning platform

Measurement

Comscore integrates with datafuelX

Measurement

Claude, Gemini erode ChatGPT’s share of AI prompt volume

Measurement

Rushfield reviews Ari Emanuel’s new memoir ‘Roll the Calls’

Agencies

RedBird closes deal to become lead investor in Puck, valuing it at $250M

Agencies

Samsung TV Plus adds creator-led FAST channels across six markets

Streaming

Silverpush, PubMatic launch episode-level contextual CTV targeting

Ad-tech

Mike Schur calls Paramount-WBD merger a ‘nightmare scenario’ for Hollywood

Streaming

ChatGPT ads have no benchmark yet, MediaPost warns marketers

Measurement

Judge delays ruling on Paramount-Warner Bros. settlement with state AGs

Streaming

YouTube pushes deeper into brand-creator deal infrastructure

Creators

McDonald’s launches ad network, eyes $1 billion revenue business

Retail-media

Dreamspark to turn creator Michou’s YouTube hit Terminal into a global format

C21Media reports that Paris prodco Dreamspark is partnering with MichouCorp, the company behind French creator Michou, to adapt his YouTube show Terminal into a format for international broadcasters.

The Record →
Disney+ ad tier expands to Austria and Poland
TVision study: viewers watch 4+ hours but attend to only 9 minutes of ads

The channels

2233 signals

Dreamspark to turn creator Michou’s YouTube hit Terminal into a global format

C21Media reports that Paris prodco Dreamspark is partnering with MichouCorp, the company behind French creator Michou, to adapt his YouTube show Terminal into a format for international broadcasters.

Disney+ ad tier expands to Austria and Poland

Advanced Television’s Nik Roseveare reports that Disney+ will launch its Standard with Ads plan in Austria and Poland in November, alongside existing Standard and Premium tiers.

TVision study: viewers watch 4+ hours but attend to only 9 minutes of ads

Advanced Television reports that TVision by Viant’s 2026 State of Streaming panel found daily video viewing tops four hours, yet ad attention averages just nine minutes and keeps shrinking, with World Cup blowout matches drawing huge audiences but weak attention.

Digiday: Meta’s Muse agent could hide a new ad business

Digiday’s Seb Joseph and Krystal Scanlon report that Meta built its $243 billion ads business on human attention, and Muse raises the question of whether agents could be next in line.

Sam and Colby bring Hell Week horror series to Netflix

Tubefilter’s Sam Gutelle reports that YouTube paranormal duo Sam and Colby are bringing their annual Hell Week Halloween documentaries to Netflix starting in October 2026.

Shopify links Meta’s Muse assistant to agentic checkout

ExchangeWire’s Sheila Obeng-King reports that Shopify and Meta will let Muse, Meta’s AI shopping agent, complete purchases across Shopify-powered stores.

58% of ad execs expect agentic buying to hit scale within a year

Digiday’s Seb Joseph reports that new IAB Europe research surveying 50 ad execs across 44 European markets found 58% expect agentic ad buying to reach operational use or scale within a year.

Google AI Max reporting update could give marketers insight into search ad delivery

eMarketer’s Marisa Jones reports that Google is updating AI Max reporting to show marketers more detail about how their search ads get delivered across AI-powered surfaces.

Paramount weighs Musk as equity investor amid $80B debt load

The Hollywood Reporter reports Paramount executives are exploring an Elon Musk investment as part of a syndicate backing the Warner Bros deal, per a Semafor report citing unnamed sources describing preliminary talks with no confirmed investment size.

101 Studios commits up to $25M to launch Yes Chef Studios

The Hollywood Reporter’s Alex Weprin reports that 101 Studios is partnering with Yes Chef Group, the company behind creator Jack Goldburg’s “Jack’s Dining Room,” to form Yes Chef Studios.

NFL Week 2 ratings: NBC, CBS, ESPN post multiyear highs; Fox tops week

Awful Announcing’s Drew Lerner reports that CBS drew its most-watched singleheader window since 1989 at 19.3 million viewers, NBC’s Chiefs-Colts game hit 24.3 million, and ESPN’s Monday game was its best Week 2 since 2006.

CNN’s digital pivot stalls as merger clock runs out on Mark Thompson

Simon Owens reports that nearly three years into Mark Thompson’s tenure as CNN CEO, the network still “fundamentally operates like a TV network” despite a paywall launch, and now faces a Paramount-WBD takeover with no assurance David Ellison will keep him.

PubMatic launches episode-level targeting for CTV ads

eMarketer’s Asa Hiken reports that PubMatic has rolled out an offering enabling episode-level ad targeting for connected TV, letting buyers align ad placement with specific show content rather than broader contextual or audience segments.

Nielsen folds Triton podcast data into its media planning platform

Inside Radio reports that Nielsen has partnered with Triton Digital to integrate Triton’s Podcast Metrics Demos+ data into the Nielsen Media Impact planning platform.

Comscore integrates with datafuelX

Daily Research News’ Nick Thomas reports that Comscore has integrated with datafuelX, though the article does not detail the specific terms or scope of the integration. The piece appears truncated, leaving the commercial or product implications unclear.

Claude, Gemini erode ChatGPT’s share of AI prompt volume

Advanced Television reports that Comscore’s Q2 2026 AI Intelligence Report shows ChatGPT’s share of AI prompt volume fell from 70 percent to 50 percent between January and June 2026.

Rushfield reviews Ari Emanuel’s new memoir ‘Roll the Calls’

The Ankler’s Richard Rushfield reviews Ari Emanuel’s new memoir, Roll the Calls, arguing the Endeavor chief remains Hollywood’s most quotable, least boring executive even as his relentless scale-first worldview draws the critic’s skepticism.

RedBird closes deal to become lead investor in Puck, valuing it at $250M

The Hollywood Reporter’s Alex Weprin reports RedBird Capital Partners has completed its deal as lead investor in Puck, valuing the digital media company at $250 million, with TPG and Standard Investments exiting and RIT Capital staying on as a minority investor.

Samsung TV Plus adds creator-led FAST channels across six markets

C21Media reports that Samsung TV Plus is expanding its creator-led lineup in the UK, Australia, New Zealand, Singapore, Thailand and the Philippines, launching three UK channels with 208 Studios built on Fearne Cotton, Golf Life and JOE Media, while extending existing channels to Brazil and Mexico.

Silverpush, PubMatic launch episode-level contextual CTV targeting

ExchangeWire reports that Silverpush and PubMatic are launching episode-level contextual CTV segments, letting buyers pre-bid target specific episodes by genre and mood across PubMatic’s supply, including 28 of the top 30 global streamers, without cookies or user-level data.

Mike Schur calls Paramount-WBD merger a ‘nightmare scenario’ for Hollywood

The Ankler reports that Mike Schur, on the Ankler Agenda podcast with Elaine Low, warns Paramount’s Warner Bros. Discovery acquisition is “gasoline on a fire,” questioning who enforces the antitrust consent decree’s concessions to state AGs.

ChatGPT ads have no benchmark yet, MediaPost warns marketers

MediaPost’s Monica Shukla reports that OpenAI itself calls ChatGPT Ads still in beta, with no performance benchmarks across advertisers or industries even as self-serve buying, CPC and conversion tools expand fast.

Judge delays ruling on Paramount-Warner Bros. settlement with state AGs

TheWrap’s Lucas Manfredi reports Judge Araceli Martinez-Olguin held off approving Paramount Skydance’s settlement with 12 state attorneys general over the $110 billion Warner Bros. Discovery merger.

YouTube pushes deeper into brand-creator deal infrastructure

Next in Media’s Mike Shields reports that YouTube plans to invest heavily in tools to streamline brand-creator deals, after touting “hundreds of millions” in agency incentives at its Made On YouTube event.

McDonald’s launches ad network, eyes $1 billion revenue business

Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.