Pinterest launches Programmatic Deals to court enterprise media buyers

Marketing Dive’s Jessica Hammers reports that Pinterest launched Programmatic Deals today in North America, South America and Asia Pacific, using Magnite as primary supply-side partner.

Why it matters. Buyers can now fold Pinterest inventory into existing DSP workflows rather than negotiating direct deals, giving the platform a path into broader media plans.

Based on reporting by adweek.com — Trishla Ostwal · marketingdive.com — Jessica Hammers.

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