Platforms penalize advertisers who opt out of AI automation, columnist warns

MediaPost’s Maarten Albarda reports that Meta, OpenAI, Google and TikTok have made AI-driven ad automation default-on, while advertisers who opt out face higher CPMs, restricted inventory and throttled distribution.

Why it matters. Enterprise advertisers in regulated categories now absorb legal exposure for AI errors they never approved, since platforms keep the ad revenue while brands face the subpoenas.

Signal from mediapost.com · Maarten Albarda · read the original.

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