Political ad spending squeezes holiday TV and CTV inventory

eMarketer’s Marisa Jones reports that off-cycle political advertising is competing with holiday marketers for TV and CTV inventory, pushing up prices during a critical shopping window.

Why it matters. Holiday advertisers must pay a premium or lock in inventory earlier as political spending crowds TV and CTV during the fourth quarter.

Signal from emarketer.com · Marisa Jones · read the original.

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