Retail media forecast to top $200 billion in 2026

MediaPost’s Rob Williams reports that WARC Media forecasts global retail media spending will hit $200.4 billion in 2026, then climb 11.5% to $223.4 billion in 2027. The growth keeps outpacing most other ad channels as retailers expand where sponsored placements can appear.

Why it matters. Brands must keep shifting budget toward retailer-owned inventory as retail media grows faster than the broader ad market.

Signal from mediapost.com · Rob Williams · read the original.

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