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Rob Williams

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Nielsen’s 2026 report: fragmented viewing is now the baseline, not the exception

Nielsen’s 2026 report: fragmented viewing is now the baseline, not the exception

MediaPost’s Rob Williams reports that Nielsen’s 2026 Annual Marketing Report finds consumers scattered across smartphones, influencers, sports highlights and stacked subscriptions rather than gathered around any single screen.

Ad-tech

CTV ad buys often can’t be matched to actual shows, Wurl finds

MediaPost’s Rob Williams reports that a new Wurl CTV Trends Report found 89% of programmatic ad requests lacked a usable program name, while 45% didn’t identify the content at all.

Nov 2
Retail-media

Retail media forecast to top $200 billion in 2026

MediaPost’s Rob Williams reports that WARC Media forecasts global retail media spending will hit $200.4 billion in 2026, then climb 11.5% to $223.4 billion in 2027. The growth keeps outpacing most other ad channels as retailers expand where sponsored placements can appear.

Sep 3