Retail media networks refocus ad growth on owned sites and apps
The Drum’s Kiri Masters reports that retail media networks, under pressure to grow ad revenue, are re-concentrating on their own websites and apps rather than chasing off-site and in-store expansion.
Why it matters. If AI shopping assistants bypass retailer sites and apps, retail media networks lose the on-site inventory their current growth strategy depends on.
Signal from thedrum.com · Kiri Masters · read the original.
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