Retailers’ AI shopping assistants are already lifting order values and conversion

Adweek’s Lauren Johnson reports that Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.

Why it matters. Retail media operators can now cite AI-assistant-driven order value and conversion lift as a performance metric distinct from traditional search, giving advertisers a new benchmark to demand from retailers.

Signal from adweek.com · Lauren Johnson · read the original.

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