Retailers court brand budgets as Amazon, Walmart sit out ad showcase
Adweek’s Lauren Johnson reports that at Ascendant Network’s Showcase in New York, executives from Home Depot, Albertsons, Instacart, DoorDash, Dollar General, Macy’s, and PayPal pitched data and audiences to marketers, distinguishing themselves from absent giants Amazon and Walmart.
Why it matters. Marketers gain a wider set of retail media options to weigh against Amazon and Walmart, whose dominance in the category is now being directly challenged by smaller networks banding together.
Signal from adweek.com · Lauren Johnson · read the original.
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