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SAGE data: Capital One’s celebrity ensembles far outperform its weaker banking spots

iSpot’s SAGE AI analyzed Capital One’s 2026 TV creative and found Credit Cards ads (mean likeability 666) consistently beat Banking (574). When Banking uses the same celebrity-ensemble humor formula, its top ad matches Credit Cards’ peak scores.

Why it matters. Advertisers now have creative-level data showing which specific elements — celebrity ensembles, humor, entertainment value — drive likeability lift, giving them a template to replicate rather than guess.

Signal from The Measure · Eleanor Semeraro · read the original.

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