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SAGE data: Wendy’s value messaging beats humor and sports tie-ins on likeability

iSpot’s SAGE AI analyzed Wendy’s 2026 TV ads, finding value/price messaging the top likeability and purchase-intent driver, ahead of humor and sports tie-ins.

Why it matters. Advertisers testing creative themes can now point to specific value-message formats that reliably lift purchase intent, rather than relying on humor or sponsorship tie-ins alone.

Signal from The Measure · Eleanor Semeraro · read the original.

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