Salesforce to buy Braze for $5.66 billion

Adweek’s Tekendra Parmar reports that Salesforce has agreed to acquire Braze for $5.66 billion, aiming to use the customer-engagement platform’s AI to deliver real-time behavioral signals.

Why it matters. Marketers who rely on Braze for customer messaging now find that capability bundled inside Salesforce’s broader CRM stack.

Signal from adweek.com · Tekendra Parmar · read the original.

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