Shoppers wrongly think AI ads mean AI endorsement, study finds
The Drum’s Kiri Masters reports that new research shows more than half of shoppers believe ads placed inside an AI tool make a brand more likely to be recommended by it.
Why it matters. AI platforms and advertisers now face pressure to disclose when placement is paid, since shoppers already conflate ad presence with algorithmic endorsement.
Signal from thedrum.com · Kiri Masters · read the original.
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