Sony, PubMatic, Acxiom make fandom-based targeting a CTV pitch

StreamTV Insider’s Bevin Fletcher reports that at Advertising Week New York, executives from Sony, PubMatic and Acxiom pitched fandom-based targeting as a step beyond demographics for CTV advertisers.

Why it matters. Advertisers get programmatic access to Sony’s authenticated PS5 audience, a gaming fanbase the company says has historically been hard to reach through other channels.

Signal from streamtvinsider.com · Bevin Fletcher · read the original.

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