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The Media Leader’s Charli West rounds up its Creator Economy Week in Focus, covering creators becoming media businesses in their own right. The recap also revisits the ongoing debate over measurement, brand safety and authenticity in creator marketing.
The Media Leader’s Charli West reports that IAB UK forecasts UK creator partnership spend will hit £1.2 billion in 2026, up 26% year-on-year from £966 million in 2025.
Oct 22The Media Leader’s Charli West reports that Arcade CEO Matt Elek is repositioning the Sidemen’s management firm as a creator-first entertainment company.
Oct 19The Media Leader’s Jack Benjamin and Charli West report that Channel 4 unveiled “Instant Reach,” a new ad product bundling premium linear, streaming and YouTube inventory.
Oct 18The Media Leader’s Charli West reports that Disney+‘s updated Subscriber Agreement broadens language allowing promotional content, sponsorships and ads across Standard and Premium plans, though the company says viewing experience hasn’t changed yet.
Oct 4uk.themedialeader.com’s Charli West reports that Everywhere, founded by Andy Goldsmith, Craig Eastwood and Mike Wooller, launched last week as a commercial partner representing creators across YouTube, TikTok, podcasts, newsletters and live events rather than one platform.
Sep 10