Channel 4 preps ‘Instant Reach’ bundle as Paramount sales deal takes shape
The Media Leader’s Jack Benjamin and Charli West report that Channel 4 unveiled “Instant Reach,” a new ad product bundling premium linear, streaming and YouTube inventory.
Why it matters. Buyers who want guaranteed peak inventory across Channel 4’s expanded portfolio now have to commit through Instant Reach rather than buying channels separately.
Signal from uk.themedialeader.com · Jack Benjamin, Charli West · read the original.
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