Ad-tech
eptvi-lays-out-six-fixes-for-europes-fragmented-programmatic-tv-market
EPTVI lays out six fixes for Europe’s fragmented programmatic TV market
Advanced Television reports that the European Programmatic TV Initiative’s Stage Two report proposes six fixes for programmatic TV, including expanded JIC roles, a common impressions-reporting spec, a signals framework, and creative ID interoperability.
Oct 1