Covers streaming and measurement. Bylines at tvtechnology.com. Desk record: 24 signals cited since August 2026, 18 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TV Tech’s George Winslow reports that a new study finds that streaming series are struggling with cancellation rates that are higher than broadcast TV, extending a multiyear trend as platforms cancel more shows after one or two seasons.
TV Tech’s George Winslow reports that a new study finds 73 percent of advertisers intend to buy live sports streaming inventory in the next twelve months. The finding underscores how fast sports rights and viewing have shifted from linear TV to streaming platforms.
Sep 17TV Tech’s George Winslow reports that Nielsen has launched new data enrichment capabilities inside its Marketing Cloud platform, aimed at helping advertisers and agencies append richer audience and behavioral data to their existing customer records.
Sep 15MediaPost’s Joe Mandese reports that BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.
Sep 15Awful Announcing’s Sean Keeley reports that The 49ers-Rams game from Melbourne averaged 18.5 million U.S. viewers on Netflix, per Nielsen, peaking at 21.3 million and matching last year’s Brazil game despite requiring a paid subscription this time.
Sep 15TV Tech’s George Winslow reports that a new survey finds Roku holds its position as the most popular streaming platform among consumers. The finding comes as competition among streaming device and smart TV operating system makers continues to intensify.
Sep 10TV Tech’s George Winslow reports that a new study finds streaming platforms sharply cut the number of new original series they greenlit, continuing a multi-year pullback in original programming.
Sep 9TV Tech’s George Winslow reports that Scripps has hired Jen Carfley, a longtime NBCUniversal advertising sales executive, for a senior role on its own sales team, according to a report from TV Tech detailing the personnel move.
Aug 30A new study finds American viewers spend more time watching YouTube than they do watching live television, a shift that underscores streaming’s growing dominance over traditional broadcast viewing habits nationwide. The report frames YouTube as a primary screen destination.
Aug 28The Measure’s Jon Lafayette reports that Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.
Aug 27Nielsen reports that live sports gave broadcast a rare share gain — up 0.6 points to 26.6% on NBA playoffs and early World Cup coverage. But streaming widened its ad-supported lead to 48.2%, per Nielsen’s Q2 gauge, with cable flat at 25.2%.
Aug 26Adweek’s Mark Mwachiro reports that Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.
Aug 25TV Tech’s George Winslow reports that a VAB/Dynata survey finds ads in local TV news boost purchase likelihood and brand perception across age groups, including younger viewers. The findings arrive as advertisers have grown wary of news environments over political polarization concerns.
Aug 24TV Tech’s George Winslow reports that Gracenote’s Q3 2026 Data Hub finds FAST sports channels up 13.8% YoY to 264, but sports program titles rose 31.2% and individual games/events climbed 37.5%. Sports also appeared on 20 non-sports FAST channels.
Aug 21TV Tech’s George Winslow reports that DirecTV will give new customers a year of Netflix’s $8.99-a-month ad-supported tier free when they sign up for a Genre Pack with its Gemini streaming device.
Aug 21TV Tech’s George Winslow reports that Nielsen projects Fox and NBCUniversal will see strong audience gains from FIFA World Cup 2026, which spans the U.S., Mexico and Canada. The tournament’s expanded format and North American footprint set up a major measurement moment for both broadcasters.
Aug 19TV Tech’s George Winslow reports that Tubi has struck a deal with Nielsen’s Gracenote for content metadata to power discovery and personalization. Better metadata means better recommendations, which matters for a free ad-supported service competing for watch time and ad dollars.
Aug 13TV Tech’s George Winslow reports that Netflix says every major agency signed on, nearly doubling ad commitments year over year, while also getting MRC accreditation for its Ads Suite. It’s the clearest sign yet that Netflix’s ad business has moved from experiment to must-buy.
Aug 13