FreeWheel bakes Truthset’s data-quality scores into its CTV buying platform

The Measure’s Jon Lafayette reports that Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.

Why it matters. Advertisers buying through FreeWheel can now configure data accuracy at the point of purchase rather than auditing it after the campaign runs.

Based on reporting by The Measure — Jon Lafayette · tvtechnology.com — George Winslow.

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