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eMarketer’s Marcus Johnson discusses why Netflix brought in a new content chief, whether live sports is central to its future, and what both moves signal about the streamer’s strategic direction.
EMARKETER’s Behind the Numbers podcast examines why major travel brands are largely invisible when consumers ask AI chatbots like ChatGPT for travel recommendations. Smaller or niche sites often surface instead, even when searchers name a specific well-known brand.
Sep 15