Big travel brands go missing from AI chatbot answers

EMARKETER’s Behind the Numbers podcast examines why major travel brands are largely invisible when consumers ask AI chatbots like ChatGPT for travel recommendations. Smaller or niche sites often surface instead, even when searchers name a specific well-known brand.

Why it matters. Travel marketers must now optimize for AI answer engines, not just search rankings, or risk losing visibility to smaller competitors that AI models favor.

Signal from emarketer.com · Marcus Johnson · read the original.

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