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Amazon DSP buyers can now extend campaigns into ChatGPT ads

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Amazon DSP becomes a buy path into ChatGPT ads

Amazon DSP becomes a buy path into ChatGPT ads

Marketing Dive’s Peter Adams reports that Amazon advertisers can now extend campaigns into ChatGPT as a managed service through Amazon DSP, with Delta Vacations among the first U.S. pilot brands. OpenAI retains control of ad delivery and placement through its own systems.

Ad-tech

Amazon gives advertisers access to ChatGPT ads via OpenAI partnership

eMarketer’s Rachel Wolff reports that Amazon and OpenAI struck a partnership letting advertisers using Amazon’s ad tech buy placements inside ChatGPT. It extends Amazon’s ad business beyond its own retail and streaming properties into a major generative AI chat surface.

Sep 14
Ad-tech

Amazon DSP buyers can now extend campaigns into ChatGPT ads

The Measure’s Jon Lafayette reports that Amazon Ads struck a deal with OpenAI letting advertisers using the Amazon DSP extend campaigns into conversational ads on ChatGPT.

Sep 14