Amazon DSP buyers can now extend campaigns into ChatGPT ads

The Measure’s Jon Lafayette reports that Amazon Ads struck a deal with OpenAI letting advertisers using the Amazon DSP extend campaigns into conversational ads on ChatGPT.

Why it matters. Buyers already inside Amazon’s DSP gain a direct path into ChatGPT’s ad inventory without building a separate OpenAI relationship.

Signal from The Measure · Jon Lafayette · read the original.

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