Every signal in this story, with the reporting each one was drafted from.
Digiday’s Seb Joseph reports that Amazon found roughly a fifth of a brand’s sales value on its platform lands after the typical seven-to-30-day attribution window closes, based on studying over 2 million June campaigns.
eMarketer’s Gadjo Sevilla reports Amazon blocked Meta’s Muse AI agent from its store last week, citing lack of notice about account access, while Meta has lined up Walmart, GameStop, Sephora, Expedia, OpenTable and Shopify as Muse partners.
Oct 3The Drum’s Kiri Masters reports that at Amazon’s unBoxed expo, advertisers paid less attention to Amazon’s new AI agents than to a simple new tool built to generate customer reviews.
Oct 1eMarketer’s Rachel Wolff reports that Amazon is letting brands shape how its AI shopping assistant describes and recommends their products during conversational search.
Sep 30