Tatari launches AI ad-buying tool as Meta pushes into TV

Next in Media’s Mike Shields reports that Tatari unveiled Tatari Max, an AI tool echoing Google’s Performance Max and Meta’s Advantage+, at its Forward event where DTC marketers described shifting budgets from social into TV.

Why it matters. TV sellers courting DTC brands with Meta-style automation now face Meta itself encroaching on their own screen as Instagram builds toward CTV.

Signal from Next in Media · Mike Shields · read the original.

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