TVREV’s Jason Damata rounds up the week’s coverage, including CIMM conference takeaways where agencies admitted AI agents are now sitting in on negotiations.
Signal from TVREV · Jason Damata · read the original.
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Continue free →PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.
Beet.TV’s Robert Andrews reports that CTV measurement is now delivering on the granular, data-driven promise long attributed to digital advertising.
MediaPost reports that Borrell Associates has sharply upgraded its local ad spending forecasts, now projecting digital will capture 75% of local ad spend by the end of 2027 and 80% by 2030.