United restructures Kinective Media to focus on Starlink, seat-back tech

Adweek’s Mitchell Parton reports that United Airlines has reorganized its two-year-old retail media network, Kinective Media, to prioritize its technology investments, including seat-back screens and Starlink internet access.

Why it matters. Advertisers working with Kinective now negotiate through a combined media-and-loyalty sales team rather than a standalone ad unit.

Signal from adweek.com · Mitchell Parton · read the original.

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