Walgreens relaunches in-store screens via Looma after Cooler Screens debacle
Modern Retail’s Mitchell Parton reports that Walgreens will add Looma digital screens and end caps to 1,200 stores starting in October, placing content beside products rather than blocking them, following its costly Cooler Screens fallout.
Why it matters. Brands already running Looma campaigns at Kroger, H-E-B and BJ’s can now extend the same buys into Walgreens’ 1,200 stores.
Signal from modernretail.co · Mitchell Parton · read the original.
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