Walmart opens shopper data to CTV advertisers on Vibe
Adweek’s Kendra Barnett reports that Walmart will let Vibe advertisers target over 3,300 shopper audience segments built from its first-party web and in-store data, starting this week, marking the first major product move since Walmart acquired the CTV ad platform in June.
Why it matters. Small and midsize advertisers gain access to Walmart’s shopper data for CTV targeting without needing a dedicated data science team.
Signal from adweek.com · Kendra Barnett · read the original.
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