Walmart’s data now powers CTV ad targeting in Vibe
eMarketer’s Asa Hiken reports that Walmart has begun feeding 3,300 audience segments into Vibe, its in-house ad platform, to power connected TV targeting.
Why it matters. Advertisers gain a new path to CTV inventory anchored in Walmart’s purchase data rather than third-party cookies or panels.
Signal from emarketer.com · Asa Hiken · read the original.
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