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WNBA ad impressions surge, but no brand dominates the airtime

iSpot data shows Amex, Allstate and McDonald’s already topped last season’s full-year TV impressions in the WNBA’s 2026 season. Yet the top ad by share of voice holds just 1.13%, with the top 10 under 8% combined.

Why it matters. With no advertiser holding more than a sliver of share, new entrants like Cricket Wireless can still buy their way into the league’s growing audience.

Signal from The Measure · John Cassillo · read the original.

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