Wurl launches Content Intelligence platform for CTV ad targeting

Adweek’s Geoff Schiller reports that Wurl debuted a Content Intelligence Platform that enriches bid requests with contextual signals across more than 140 billion monthly CTV impressions, integrating partners KERV, Peer39 and IRIS.TV to give DSPs signal-rich inventory before requests reach them.

Why it matters. DSPs like Yahoo, StackAdapt and Viant gain a single integration point for contextual CTV supply, reducing the fragmentation that has limited scaled targeting.

Signal from adweek.com · Geoff Schiller · read the original.

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