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X and Samba launch outcomes measurement for entertainment marketers

X and Samba are partnering on an outcomes measurement offering that shows entertainment advertisers whether X campaigns drove actions like movie ticket purchases or streaming, with a reported 55% lift across six streaming initiatives.

Why it matters. Entertainment marketers now expect outcomes-based proof from platforms, following similar moves this year from Fox and AMC.

Signal from marketingbrew.com · Jasmine Sheena · read the original.

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